Digital Marketing Strategies

Customized and Branded Research Solutions.

digital marketing

Digital Marketing Strategies

Digital Marketing Strategies includes

Digital strategy
Online market research
Online chat
Customer analytics
Online Public Relations
Usability improvements in existing Web-based applications
Digital strategy

We advise organizations on how to grow their business via the Internet. We formulate digital strategy i.e. describe what digital marketing activities need to be done by the organization over time.
This service is useful for large or multi-divisional organizations who would like to lay down a digital marketing roadmap, allocate marketing budgets to digital and align various internal stake-holders before proceeding with digital marketing. Such exercises can often uncover the hidden, unrealized digital assets the organization possesses.

Online market research

Traditionally, market research has been done using fieldwork, where the interviewees are met door-to-door. This makes the research cumbersome and time consuming.
In online market research, we select and reach the respondents to be surveyed efficiently, through highly targeted advertising. These respondents click on the ads and are taken to an online market survey tool, which records their response.
The response data is then analyzed and a report made available to you. Online market research is quick and inexpensive vis-a-vis offline market research. Technocrat Technologies manages this activity for you, end to end.

Customer analytics

The Internet is the most measurable medium that has ever existed. That is, a lot of data is generated for each digital marketing activity, whether this be websites, email advertising, online advertising, social media or other. Technocrat Technologies mines this data and presents actionable customer insights.

Online Public Relations

We create and publish press releases for you. These are press releases optimized for search and for social media. We also create and release other messages - for influencers others than the press.
Technocrat Technologies assists in pitching the above news and stories. We release these to online newswires and we cultivate carefully curated online review sites, influential journalists and bloggers.

Usability improvements in existing Web-based applications

You may find that the Web-based applications developed for your organization - either in-house by your I.T. department or by your I.T. vendors - are deficient.
Either the application is not easy to use or there are flaws in the navigation, product copy, visual appeal, performance in various browsers etc. This results in complaints and non-usage by the end-users (typically organizational employees).

Technocrat Technologies has the capability to develop usable Web-based applications. We study and modify the Web application to make it bug-free, easy to use and better accepted by users in your organization.

Lets Talk Your Market Research Needs