New Product Research
Advertising Research conducted to improve the efficacy of advertising. It may focus on a specific ad or campaign, or may be directed at a
more general understanding of how advertising works or how consumers use the information in advertising. It can entail a variety of research
approaches, including psychological, sociological, economic, and other perspectives.
Through Technocrat Technologies research an advertiser can better understand what will be useful in an advertisement and increase the probability of making good choices. Marketing research is defined as the systematic gathering, recording, and interpretation of information related to all marketing mix variables. Advertising research is a specialized form of marketing research that focuses on the planning, preparation, and placement of advertising and is conducted by an ad agency.
Consumer acceptance of a new product
The optimal bundle of features
What to include or drop from a product line
The long-term potential of innovative products
Why New Product Research
Identifying consumer views and product needs
Product concept & packaging development
Consumer usage research
In marketing monitoring
Concept development and testing