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Qualitative Research Solutions

Customized and Branded Research Solutions.

qualitative research

Qualitative Research Services

Qualitative Research In Chennai is aimed at gaining a deep understanding of a specific organization or event, rather than surface description of a large sample of a population. It aims to provide an explicit rendering of the structure, order, and broad patterns found among a group of participants. It is also called ethno methodology or field research. It generates data about human groups in social settings.

Qualitative research methods are continually evolving, as patterns and styles of human interaction and communication change. Current research may include:

Why Qualitative Research

Focus groups
In-depth interviews
Dyads, triads, buddy groups
Online focus groups
Online bulletin boards
Webcam interviews
Mobile qualitative
Online communities/MROC moderating
Social media monitoring

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