Tracking Research Services
Tracking Research study analyzes the changing views of a single group of consumers, making it an effective tool for market research. Tracking studies allow business owners to measure brand awareness, monitor customer satisfaction, study consumer sentiment concerning a new product or service, or analyze the effectiveness of a particular marketing campaign.
Most of our brand tracking research is carried out amongst a representative sample of your target audience, rather than interviews exclusively with customers. It is just as important to know how your brand is perceived amongst potential customers as it is amongst existing customers. This can present problems in a very fragmented market where companies have a small market share, in which case we would boost the interviews with users of the brand.
Tracking research services includes
New Product/Test Market Tracking
Customer Satisfaction & Loyalty Tracking