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Digital Marketing Training in chennai

Smart, Elegant and Efficient Training Solution.


Digital Marketing Coaching Institute in chennai

Marketing, the process of buying and selling, involves exchange of ideas between the buyers and sellers, in addition to the actual exchange of goods and services. With the advent of the internet, email and mobile phones, the way people exchange their ideas has undergone a tremendous change. How to make use of this change to market your product or service is what digital marketing deal with. Our digital marketing training in Chennai, will teach you to learn the ways of interacting with the existing and potential customers using the internet.

Digital Marketing Course Syllabus

Search Engine Optimization (SEO)

  • SEO Fundamental & Concepts
  • Keyword Research Conceptual Analysis
  • Link Building tips & techniques
  • On page optimization
  • Off page optimization
  • Google Updates
  • SEO Tools operations & Management
  • Search Engine Marketing (SEM)
Google Adwords (PPC)
  • Introduction to online advertising and adwords
  • Adwords account and campaign basics
  • Policies and Ad Quality issues
  • Adwords Targeting and Placement
  • Adwords Bidding and Budgeting
  • Optimizing Performance
  • Display Advertising on the Google
  • Display network and Mobile Advertising
  • Performance Monitoring and Conversion Tracking
  • Conversion Tracking with Campaign Analytics
  • Bing Ads Editor Account Management Tips
  • Bing Ads Editor Campaign Optimization
  • Local Business listings and Maps
Social Media Optimization (SMO)
  • SMO Basics
  • Twitter Page Optimization
  • Facebook Page Optimization
  • Linkedin Optimization
  • Google+ Page Optimization
  • YouTube Optimization
  • Social media sites
  • Image Optimization and Networking
  • Twitter Ads
  • Facebook Ads
  • Micro Blogs for Business
  • Online Reputation Management
Email Marketing
  • Email marketing planning
  • Email campaign
  • Newsletter
Affiliate Marketing
  • Understanding Affiliate Marketing
  • Google Analytics
  • Banners, Promos, Discounts
  • Campaign measurement and Tracking

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